SEO Blog - Inflow Search Engine Optimization Insights

Revenue Reloaded: Which Product Pages Should You Improve First?

By Kent Barton (Alumni) on August 2, 2016

Red pill or blue pill?

A photograph of a person holding a red pill in one hand and a blue pill in the other hand.

The latter promises status quo and business-as-usual. The red pill, however, challenges you to open your mind and test your basic assumptions.

When it comes to managing your eCommerce site, blue-pill thinking encourages a pernicious …

Traffic Drop Checklist: Start with the Obvious

By Kent Barton (Alumni) on June 16, 2016

So all of the sudden you’ve got a site that’s suffered an unexpected drop in the rankings and your organic traffic is in the tank. What do you do?

Whether you manage clients or work in-house, it is likely there …

13 International SEO Mistakes to Avoid

By Glen McMurry (Alumni) on June 3, 2016

Dealing with international SEO issues can be both daunting and time consuming. The payoff for getting your international presence on a good footing, however, can lead to massive increases in sales and revenue as you expand your brand to its …

How to Prioritize Copywriting & Track Content Audit ROI

By Chris Hickey (Alumni) on May 3, 2016

Copywriting is time consuming and expensive. It should come as no surprise that decision makers want to know the potential return on investment, as well as your goals and the actual ROI. This post should help you prioritize large copywriting projects, track success …

Why You Should Care About Knowledge Graph Optimization (KGO)

By Everett Sizemore (Alumni) on April 26, 2016

Find out why Knowledge Graph Optimization (KGO) is important for eCommerce brands and what else you should know about expanded search results.

Link Building Strategies for eCommerce Health (part 1 of 2) – What It Is & Why Building Links Is Important

By Alex Juel (Alumni) on February 16, 2016

eCommerce Link Building: What You Need To Know

With link building, as with anything, it’s a garbage in = garbage out rule. Taking the time to build high-quality, valuable links will yield a promising level of ROI. Conversely, lazy, spammy …

How to Use SEMRush for Competitor Keyword Research to Find Content Gap Opportunities

By Dan Kern (Alumni) on February 9, 2016

SEMRush is a powerful tool in many ways, but one of its greatest offerings is competitor data. This step-by-step guide will show you how to identify “content gaps” in your client’s keyword footprint through analysis of the keywords that their …

How to Get More Out of eCommerce Website Content Audits

By Everett Sizemore (Alumni) on January 12, 2016

We published a guide to eCommerce catalog content pruning on Moz recently and had to leave a few things out for the sake of brevity, and to stay on-topic. For those of you about to embark on an eCommerce content …

How to Build an Email List, Grow on Social & Get Crowdsourced Content with a Giveaway

By Alex Juel (Alumni) on December 1, 2015

One of the most enjoyable aspects of working in Internet marketing is getting to test fun and new marketing strategies. I run tests on my own websites because I have complete control over them. It also prevents me from making …

How to Scrape eCommerce Sites for SEO Content Audits with Screaming Frog

By Mike Belasco on November 24, 2015

When performing an eCommerce Content Audit, many times our Analysts will require the specific category page content and product page excerpts, so they can analyze for length, originality and more. Our current “go to” tool for crawling websites is Screaming …