SEO

Performing a content audit to determine which pages should be improved and which should be removed/pruned from Google’s index is an effective and scalable SEO tactic that Inflow has written extensively about in publications like Moz, the Oracle blog, and …

Did you know Google will soon be giving more weight to what their mobile bot finds on your website than what’s found by the desktop-oriented Googlebot they’ve used to crawl the web for the last decade? Learn more here.…

Crawlers are essential tools in the SEO and Inbound Marketing world; they’re used for a variety of important projects, from technical audits to comprehensive reviews of the content on a site. However, the complexity of crawls increases dramatically when you’re …

What is Log File Analysis for SEO?

Log file analysis has many applications outside of SEO, such as site security. In terms of search engine optimization, the process usually involves downloading the file from your server and importing it …

This guide should be used after you have already conducted a Content Audit and have decided to consolidate some pages. There are many ways to consolidate content, each with their strengths and weaknesses. I will discuss which method is best for each situation below.…