Paid Search Advertising

A Better Way to Look At 3 Popular PPC Metrics

By Caesar Barba (Alumni) on June 23, 2016

We run a lot of PPC campaigns here, and I see a lot of PPC metrics and data. One thing I’ve learned is that, when it comes to PPC, metrics and KPIs, even the bad can be good and vice …

Quick AdWords Campaign-Level Audit for PPC Marketing Managers

By Neil Robertson (Alumni) on February 23, 2016

The last few months have produced an increase in requests for PPC audits here at Inflow. We’re not sure why the growing trend but two reasons stand out:

1. What should we be doing for the holiday season?

2. We …

PPC Case Study: Focusing on Audience Opportunities Draws More Qualified Visitors

By The Inflow Team on October 10, 2014

Sometimes it can be difficult to discover your audience online. Who are they? What are they looking for? How can you get in front of them without wasting resources reaching audiences that aren’t interested in your products? Research, testing, and …

Case Study: Huge Revenue Increase After Data-Oriented Campaign Changes

By The Inflow Team on March 10, 2014

Data can do wonders if you know how to collect it and know how to analyze it. If you’re not collecting and utilizing data from your traffic, transactions, and marketing efforts, then you could be missing out on potential opportunities …

Remarketing Lists for Search Ads (RLSA): Strategies & Tips to Moneyball Your Way to Lower CPAs

By The Inflow Team on November 12, 2013

An illustration of the path of a ball consisting of U S dollars and Euros.

Billy Beane applied “Moneyball” statistics, such as on-base-percentage and slugging percentage, to compete against big spending teams in baseball. He focused on statistics like stolen bases, batting averages, and runs batted in. Similarly, a paid search professional is constantly …

Paid Search Advertising

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