Paid Search Advertising

How to Use Google Shopping Insights to Maximize Your Seasonal Campaigns

By Neil Robertson (Alumni) on August 10, 2020

Find out how our free Google Shopping Insights tool can help you evaluate your seasonal performance. Use it to adjust and optimize your paid campaigns today.

eCommerce PPC Consultant: When to Hire a Freelancer, Agency, or Employee

By Caesar Barba (Alumni) on November 12, 2019

Find out how to identify the best eCommerce PPC consultant role for your business, based on Inflow's years of experience in pay-per-click marketing.

eCommerce Growth Study: How We Segmented PPC by Seasonality for a 103% Profit Increase

By Shaun Elley (Alumni) on September 16, 2019

Discover how to increase profit and reduce advertising costs by segmenting PPC campaigns by seasonality, using a real-life eCommerce example.

Google Shopping: How to Set Up, Optimize, and Execute Your Campaigns

By Caesar Barba (Alumni) on May 3, 2019

In this guide, we’re diving into Google Shopping campaign setup and execution. Here we’ll teach you the nuts and bolts of setting up, optimizing, and executing your ads campaigns.

How We Lowered Cost Per Acquisition from $47 to $9 in a Google Shopping Campaign (Using Audience Lists and Retargeting)

By Ariel Steeber (Alumni) on July 10, 2018

We lowered cost per acquisition from $46 to $7 using a Google Shopping Campaign for one of our clients. We also increased ROAS from 395% to 1019%. Here's exactly how we did it.

How to Run Top-Performing eCommerce Ads in AdWords (for Less Spend)

By Neil Robertson (Alumni) on June 12, 2018

Top-performing text-based eCommerce ads all have one thing in common: relevancy. In this article, we’ll show you four best-practices we use with our clients.

Case Study: How We Increased Google Shopping Revenue by 268% by Treating Campaigns Like a Brick and Mortar Store

By Neil Robertson (Alumni) on January 30, 2018

We worked an eCommerce site that sells plus-size lingerie (whose name we’ve withheld to protect their privacy) to increase conversion rate and revenue from its Google Shopping campaigns. The numbers we generated for them were:

Conversion rate: increased 116%
Revenue:

…

The Waterfall (7 of 9 Winning Plays) – Use Priority Settings & Negative Keywords to Bid Higher on Lower Funnel Traffic with Google Shopping

By The Inflow Team on July 25, 2017

Learn a tried-and-true method to enhance keyword targeting in Google Shopping with this ‘waterfall’ approach that uses negative keyword sculpting.

About the Play

This play will allow you to control your bids differently from low funnel keywords (SKU) to high …

The 411 (4 of 9 Winning Plays) – Use Keyword Level Call Tracking to Capture Revenue from Offsite Conversions

By The Inflow Team on July 5, 2017

Nothing is more important for an eCommerce PPC campaign than tracking all of your sales and revenue. While you might think you’re capturing all the revenue from your eCommerce reports in Google Analytics (or other tracking tool), we’ve found that …

Paid Search Advertising

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