Google Ads Reporting in Google Analytics 4: Finding & Analyzing Your PPC Data
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Learn how to analyze your Google Ads performance in Google Analytics 4 using top reports in the platform, as recommended by Inflow's PPC experts.
Google’s Third-Party Cookie Deprecation: What Marketers Should Know to Prepare
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Google’s third-party cookies are on their deathbed. Discover why this change is happening, how it will impact your marketing, and more.
Google Ads Manual Bidding Removal & What It Means for Your Marketing Strategy
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With Google pushing automated CPC bidding and eventually removing manual CPC bidding altogether, how will this impact your marketing strategy? We give you our expert thoughts.
Are eCommerce Companies Too Reliant on Paid Marketing? Our Thoughts
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Are eCommerce companies too reliant on paid ads? Will they saturate their market? We weigh in on these questions and more.
eCommerce PPC Data Analysis Case Study: How We Maximized Profit Without Maximizing ROA
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Find out how our PPC experts analyzed various data metrics — not just ROAS — to create maximum profitability for one eCommerce client.
Find Your Top-Performing Products & Categories with our Free eCommerce Reporting Template
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Download our free Google Data Studio template now to inform your SEO & PPC campaigns and drive the most revenue for your store.
eCommerce Growth Study: How We Segmented PPC by Seasonality for a 103% Profit Increase
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Discover how to increase profit and reduce advertising costs by segmenting PPC campaigns by seasonality, using a real-life eCommerce example.
The 411 (4 of 9 Winning Plays) – Use Keyword Level Call Tracking to Capture Revenue from Offsite Conversions
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Nothing is more important for an eCommerce PPC campaign than tracking all of your sales and revenue. While you might think you’re capturing all the revenue from your eCommerce reports in Google Analytics (or other tracking tool), we’ve found that …
A Better Way to Look At 3 Popular PPC Metrics
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We run a lot of PPC campaigns here, and I see a lot of PPC metrics and data. One thing I’ve learned is that, when it comes to PPC, metrics and KPIs, even the bad can be good and vice …
