Conversion Optimization & CRO Testing Blog

Responsive vs. Adaptive Website Design in the Real World

By Everett Sizemore (Alumni) on October 19, 2016

First of all, we have a new website, so please check it out! It’s responsive. And adaptive. And sometimes dynamic.

[section class=”wc-shortcodes-box wc-shortcodes-box-primary”]TL;DR

Going adaptive has allowed us to solve a few important problems, like customizing the user experience by …

Five Easy Steps to Increase Mobile Conversions

By Michael Kuehn on September 21, 2016

The opportunity to attract and convert more mobile visitors is huge – within the last couple years Google is reporting more users and more searches coming from mobile than desktop, yet most sites we work with are still seeing …

5 Reasons for Low Converting Product Detail Pages (PDPs)

By Michael Kuehn on July 21, 2016

Most business owners have lots of expertise when it comes to customer acquisition. Your business plan may already focus on these elements: your target audience, any opportunities in the space, and an idea of how to expand. You’ve gone through …

5 CRO Best Practices That Are No Longer Best Practices

By Michael Kuehn on June 29, 2016

Working with new clients to optimize their websites, one of our early conversations inevitably centers on the topic of best practices. You hear this across pretty much any industry or niche, and CRO is no different. This conversation is always interesting; …

A/B Cross Device Testing Flaws for CRO

By Keith Hagen (Alumni) on June 6, 2016

How to Perform Geo Targeted Testing

Current testing practices were established before cross-device behavior was prevalent, making it necessary to reconsider how we do A/B testing.

When a user enters an A/B test on one device, then visits again on …

The Axe vs Scalpel: Should You Redesign or Optimize Your eCommerce Website?

By Michael Kuehn on March 8, 2016

Axe vs. Scalpel – Full Site Redesign or Continuous Optimization

In a previous post, we discussed why during a site redesign you should engage your UX experts, whether internal or external, prior to working with designers. But should you …

How to Prioritize CRO Testing for Your eCommerce Website

By Keith Hagen (Alumni) on September 29, 2015

When it comes to prioritizing your website testing, it’s pure numbers.

A Formula to SCORE Test Opportunities

It might sound harsh to say insights should lead and not your organization’s leaders, but the reality is good leaders will be the …

3 Simple Conversion Rate Optimization Insights That Will Change Everything

By Keith Hagen (Alumni) on September 22, 2015

If you want real results from your eCommerce conversion rate optimization testing, you need real insights. Without them, you are just throwing spaghetti against the wall (aka Spaghetti Testing).

Thinking back to the thousands (yes, thousands) of eCommerce tests I …

Tips & Tricks to Speed Up Magento eCommerce Stores

By Alex Juel (Alumni) on September 17, 2015

We’ve compiled a list of fixes to speed up your Magento website.

Below are the items we recommend implementing on your Magento eCommerce website in order to improve its page load performance. Those listed at the top are the ones …

The eCommerce Website Testing Checklist

By Keith Hagen (Alumni) on September 15, 2015

Timing your tests is just one of the critical factors involved in getting accurate results. I created a checklist that covers the timing and participant factors and much more.