Conversion Optimization & CRO Testing Blog

GoPro vs. Bras N Things: Best Practices for eCommerce Cart and Checkout Pages

By Michael Kuehn on October 23, 2018

We compare the shopping cart and check-out experiences of two brands to highlight conversion rate optimization best practices you can replicate on your eCommerce site.

Research: 11 Top Mobile eCommerce CRO Trends from Our Study of Best-in-Class Sites

By Michael Kuehn on September 11, 2018

What are top eCommerce websites doing to increase conversions on their mobile websites? We cover 11 mobile eCommerce CRO trends from Best-in-Class sites for 2018.

The 4 eCommerce Shopping Types (And Why Your Site Features May Be Attracting the Wrong Customers)

By Devon Cox on July 17, 2018

By targeting different eCommerce shopping types, Inflow increased this eCommerce website's conversion rate by 9%. Read more about how we did it!

McAfee Trust Seals vs Norton Trust Badges for eCommerce

By Keith Hagen (Alumni) on April 2, 2018

In this article, we'll show you 3 of Norton and McAfee trust seals that led to an increase in revenue. Learn more about when and how to use trust seals on your site.

Entry Popups Could Be Killing Your Conversion Rate (And You Can’t Even Measure It)

By Keith Hagen (Alumni) on March 6, 2018

Learn why A/B tests may give bad data about entry popups — and a better way to collect visitor info. This process is how we increased a client’s returning visitor conversions by 150%!

RAMPT: How We Achieved a 100/100 Google Page Speed Score (And How You Can Too)

By Keith Hagen (Alumni) on February 27, 2018

Using our RAMPT process, we achieved a 100/100 Google PageSpeed Score for desktop and mobile. RAMPT can be implemented in weeks on any eCommerce site. Learn how it works.

Report: Inflow eCommerce Best-in-Class Research Study 2018

By The Inflow Team on January 23, 2018

*Looking for our most recent Best in Class Report? Check out our 2024 announcement here.

When we ask eCommerce site owners what data they most want and need, they almost always say the same thing:

What are successful eCommerce sites …

Creating Best in Class Cart Experiences

By Keith Hagen (Alumni) on August 22, 2017

As part of our continuing work tracking and compiling data about Best in Class eCommerce sites, today we’ll break down the features that make up best in class cart experiences; according to our conversion optimization best practices research.

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The Distracted Driver (9 of 9 Winning Plays) – Fix Mobile Navigation for Conversions

By The Inflow Team on August 8, 2017

Mobile usage is up in every way, including shopping, which means you need to make sure your site’s mobile user experience is at least as good, if not better, than desktop.

About the Play

This play will show you how to …

Seal the Deal (6 of 9 Winning Plays) – Trust Symbols & Seals for eCommerce Sites

By The Inflow Team on July 18, 2017

Using trust seals can help increase your website conversion rates. However, not all seals are created equally. In about one minute, anyone can look at a site and identify which seals to remove, which ones to keep, and how to …

Conversion Rate Optimization

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