Conversion Optimization & CRO Testing Blog

PPC Management Software for eCommerce Websites: Is It Worth It?

By Caesar Barba (Alumni) on January 21, 2022

Should you invest in a PPC management software platform? We'll help you decide if the tools are worth it.

eCommerce Upselling Strategies: The Complete Guide with Case Study

By Devon Cox on November 18, 2021

Steal this actionable eCommerce upselling and cross-selling conversion rate optimization strategy for your online store.

Why Calculating Conversion Rate by Channel and Seasonality Is Key to Properly Evaluating Site Changes

By Devon Cox on October 28, 2021

We explain the importance of calculating conversion rate by channel, using two client case studies as examples.

Shopify Plus vs Magento 2 Commerce (Magento Enterprise): Which Platform is Best for Your eCommerce Business?

By Brian Gillespie (Alumni) on December 9, 2019

Read our in-depth comparison of Shopify Plus and Magento 2 Commerce to find out which platform is best for your eCommerce site.

Monetate vs Certona: A Comparison of Kibo’s eCommerce Personalization Platforms

By Brian Gillespie (Alumni) on December 3, 2019

Read Inflow's breakdown of Kibo's Monetate vs Certona to know the difference between each personalization platform and pick the right one for you.

eCommerce Personalization Strategies Using Google Analytics and Other Free Tools

By Michael Kuehn on November 26, 2019

Find out how Inflow personalizes eCommerce sites using just Google Analytics and simple cookies — no elaborate third party tools required.

The 5 Worst eCommerce A/B Testing Mistakes to Watch out for

By Brian Gillespie (Alumni) on November 18, 2019

Make sure your eCommerce A/B Testing results are 100% accurate with our checklist!

Inflow eCommerce Best-in-Class Research Study 2019

By Michael Kuehn on March 5, 2019

In 2019, you can’t be “Best-in-Class” if you have major discrepancies between your desktop and mobile site. This year’s report combines mobile and desktop into a single 154-point matrix breaking down the most important features an eCommerce site should have in 2019.