Insights from Digital Marketing Experts

It’s not uncommon for a Google algorithm update to throw your site’s SEO off track. Back when Google started releasing their Penguin and Panda updates, both of them seemed to cause some online retailers to see declines in their revenue. …

Data can do wonders if you know how to collect it and know how to analyze it. If you’re not collecting and utilizing data from your traffic, transactions, and marketing efforts, then you could be missing out on potential opportunities …

It can be difficult sometimes for even the best eCommerce brands to get in front of customers. Whether you’re the say-all-be-all of asphalt or the sweetest candy shop online, you’ll need a little creativity and social savvy to increase online …

It’s not uncommon for organizations and businesses to feel starved of content these days, but what happens when the very content they’ve created is holding back their site? When it’s time to audit your site’s content, it’s good to keep …

Billy Beane applied “Moneyball” statistics, such as on-base-percentage and slugging percentage, to compete against big spending teams in baseball. He focused on statistics like stolen bases, batting averages, and runs batted in. Similarly, a paid search professional is constantly …

Understanding the need for creating content on your website, and driving traffic, is one thing. Having that content meet your bottom-line business goals, however, is a bigger challenge that requires creative thinking combined with strategic planning. With the help of …

There probably aren’t many reasons why you’d need to convert a bunch of short URLs to their original long URLs, but I can think of one reason. One of the techniques our link building team has found to result in …

Tomoson.com is a service to find bloggers who are interested in doing product reviews or where bloggers can find products that they would like to review. It’s currently in beta and free, but once out of beta, I expect that …

Ideally a blog post should be written and formatted for the web, meaning it should be short, snappy and image-rich. This post is exactly the opposite of that. Do as I say, not as I do? After beating myself up …