When I started my career at an agency in New York, I didn’t really know the difference between consulting vs. working on an in-house team. This was a big part of the decision to move into product management for my …
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Digital marketing consultants view analytics data from many websites in various industries. It is rare that we don’t see at least 30% of all traffic coming from mobile devices, and usually it’s closer to 50%. Some Marketing Directors have realized the opportunity of …
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Lately, among potential clients and elsewhere, there has been a surge in curiosity around how content gets promoted. For example, we get questions like “We only have a few hundred Facebook fans and no email list. How will you promote …
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Sometimes it can be difficult to discover your audience online. Who are they? What are they looking for? How can you get in front of them without wasting resources reaching audiences that aren’t interested in your products? Research, testing, and …
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The Client: Gaia
Gaia, formerly Gaiam TV, is a lifestyle media hub for those embracing and promoting health and growth of their body, mind and soul.
The site offers several channels with programming ranging from yoga and fitness to alternative …
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When we optimize eCommerce websites built on Magento, we often do the same things over and over again to increase conversion rates. These optimizations are not limited to eCommerce sites built on Magento, but many Magento sites have these pitfalls.
Our
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Content marketers, listen up!
As we know, the world of Inbound Marketing has created a unique job hybrid: the content marketer–part journalist, part publicist. With this combination, an interesting set of responsibilities sit on the content marketer’s shoulders. They …
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Over time, Google has increasingly shown preference for sites that provide users with a good experience, whether they’re on desktop or mobile. Making sure your site is responsive across a variety of devices and screen sizes is an important part …
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eCommerce platforms like Shopify, Volusion, Magento, etc. can be a fantastic starting point for new and smaller eCommerce businesses, but as your business grows, each platform’s limitations can often become increasingly apparent. Unfortunately, no platform is perfect, but there are …
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In 2011, Google released the first Panda algorithm update which was developed to reduce the prevalence of low-quality and thin content and to boost unique, relevant content in search results. Later in 2012, Google would release another update called Penguin …
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