Axe vs. Scalpel – Full Site Redesign or Continuous Optimization
In a previous post, we discussed why during a site redesign you should engage your UX experts, whether internal or external, prior to working with designers. But should you …
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The last few months have produced an increase in requests for PPC audits here at Inflow. We’re not sure why the growing trend but two reasons stand out:
1. What should we be doing for the holiday season?
2. We …
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eCommerce Link Building: What You Need To Know
With link building, as with anything, it’s a garbage in = garbage out rule. Taking the time to build high-quality, valuable links will yield a promising level of ROI. Conversely, lazy, spammy …
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SEMRush is a powerful tool in many ways, but one of its greatest offerings is competitor data. This step-by-step guide will show you how to identify “content gaps” in your client’s keyword footprint through analysis of the keywords that their …
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We published a guide to eCommerce catalog content pruning on Moz recently and had to leave a few things out for the sake of brevity, and to stay on-topic. For those of you about to embark on an eCommerce content …
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One of the most enjoyable aspects of working in Internet marketing is getting to test fun and new marketing strategies. I run tests on my own websites because I have complete control over them. It also prevents me from making …
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When performing an eCommerce Content Audit, many times our Analysts will require the specific category page content and product page excerpts, so they can analyze for length, originality and more. Our current “go to” tool for crawling websites is Screaming …
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Internal crawl errors and unnecessary redirects affect user experience and crawlability – thus your rankings. Checking for these issues is an important part of reviewing past SEO efforts to ensure they are up-to-par with modern search engine optimization techniques.
Crawl
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Google’s original Anti-Spam Hero Matt Cutts stated in a webmaster video that 25-30 percent of the Web is duplicate content. Clearly, this is quite a challenge when indexing the Web, even for the world’s largest search engine. Are you making …
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As a marketing executive, you’re ultimately responsible for the health and performance of your website traffic, list growth, and revenue from new and existing customers. No doubt that’s a lot of responsibility, and “with great power comes great responsibility” (if …
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