Working with new clients to optimize their websites, one of our early conversations inevitably centers on the topic of best practices. You hear this across pretty much any industry or niche, and CRO is no different. This conversation is always interesting; …
By 
We run a lot of PPC campaigns here, and I see a lot of PPC metrics and data. One thing I’ve learned is that, when it comes to PPC, metrics and KPIs, even the bad can be good and vice …
By 
So all of the sudden you’ve got a site that’s suffered an unexpected drop in the rankings and your organic traffic is in the tank. What do you do?
Whether you manage clients or work in-house, it is likely there …
By 
How to Perform Geo Targeted Testing
Current testing practices were established before cross-device behavior was prevalent, making it necessary to reconsider how we do A/B testing.
When a user enters an A/B test on one device, then visits again on …
By 
Dealing with international SEO issues can be both daunting and time consuming. The payoff for getting your international presence on a good footing, however, can lead to massive increases in sales and revenue as you expand your brand to its …
By 
Every good product owner, whether for a physical product, Web application, or Web page, knows the importance of measuring the success of your efforts through conversion KPIs. But it isn’t just enough to know you need to be tracking your …
By 
Copywriting is time consuming and expensive. It should come as no surprise that decision makers want to know the potential return on investment, as well as your goals and the actual ROI. This post should help you prioritize large copywriting projects, track success …
By 
By 
Inflow was honored by the Denver Business Journal as part of the inaugural Small Business Awards on April 19, 2016. This award sought out to recognize small businesses that have excelled. The awards were broken down into tiers according to …
By 
How do you perform an eCommerce analytics audit?
We get this question often from new clients who aren’t sure they can trust the data they’re seeing in Google Analytics or Omniture (Adobe Marketing Cloud). The overview below is for Google …
By 
