What’s easier than building new external links? Building links into your existing ones. You may be surprised at the effectiveness at getting more “link juice” (i.e., PageRank) to flow into key pages with this play. Find out more about the …
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Learn a tried-and-true method to enhance keyword targeting in Google Shopping with this ‘waterfall’ approach that uses negative keyword sculpting.
About the Play
This play will allow you to control your bids differently from low funnel keywords (SKU) to high …
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Using trust seals can help increase your website conversion rates. However, not all seals are created equally. In about one minute, anyone can look at a site and identify which seals to remove, which ones to keep, and how to …
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Performing a content audit to determine which pages should be improved and which should be removed/pruned from Google’s index is an effective and scalable SEO tactic that Inflow has written extensively about in publications like Moz, the Oracle blog, and …
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Nothing is more important for an eCommerce PPC campaign than tracking all of your sales and revenue. While you might think you’re capturing all the revenue from your eCommerce reports in Google Analytics (or other tracking tool), we’ve found that …
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Having a coupon form field extremely visible in the cart and checkout causes potential customers to go off and look for coupons — potentially decreasing conversion rates.
About the Play
This play will help you quickly determine if a coupon …
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Did you know Google will soon be giving more weight to what their mobile bot finds on your website than what’s found by the desktop-oriented Googlebot they’ve used to crawl the web for the last decade? Learn more here.…
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With a dramatic increase in mobile use and improvement in mobile site functionality, mobile devices have become a huge part of the customer buying experience. As such, it’s more important than ever to make sure the mobile portion of your …
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As part of our continuing work compiling data on the Best in Class sites on the web, we’re breaking down common features for each section of an eCommerce site. For a review of the features that make up a best …
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