How can you rank your eCommerce product pages for competitive terms? What page elements help product pages rank well for trending and profitable keywords?

Is building as many backlinks as possible really the key to ranking well? (Hint: nope)…

Editor’s Note: This post was originally published in 2012 and has now been updated for 2018 to reflect an increased number of call tracking providers.

Tracking phone calls from your website can give you excellent insight into not only the …

As the CEO, I get to interact with nearly every lead that comes in the door. Noticing that most new clients have similar questions about how our agency works and what they can expect, I’ve decided illustrate,in great detail…

How do you perform an eCommerce analytics audit?

We get this question often from new clients who aren’t sure they can trust the data they’re seeing in Google Analytics or Omniture (Adobe Marketing Cloud). The overview below is for Google …

When performing an eCommerce Content Audit, many times our Analysts will require the specific category page content and product page excerpts, so they can analyze for length, originality and more. Our current “go to” tool for crawling websites is Screaming …